Robert Ward – New Role Soul
Delmark DE 741
Robert Ward’s singing has the urgency and immediacy of the great southern soul singers, and his guitar playing is legendary in the history of blues and soul. Possessed of a playing style so unique, Robert’s sound is instantly recognizable. He pioneered the use of the Magnatone amplifier on his ’60s singles and backed The Falcons, featuring Wilson Pickett, on “I Found a Love” one of the most inspired Soul records of all time. Robert did session work at Motown and is on the Temptations’ All Directions album (which included “Papa Was A Rolling Stone”). Robert was off the scene until he was re-discovered in 1991. He toured intensively, came out with three albums and won over many new fans. Soul. Truth. Power. Love. Conviction. New Role Soul — The positive message all rolled up into an undeniable, dynamic groove.